Non-compliance with the prohibition of the AI practices referred to in this Regulation should be subject to administrative fines of up to EUR 35 million or, if the offender is an undertaking, up to 7 % of its total worldwide annual turnover for the preceding financial year, whichever is higher. Non-compliance with certain other provisions of this Regulation, including as regards the obligations of providers, authorised representatives, importers, distributors and deployers, should be subject to administrative fines of up to EUR 15 million or, if the offender is an undertaking, up to 3 % of its total worldwide annual turnover for the preceding financial year, whichever is higher. The supply of incorrect, incomplete or misleading information to notified bodies or national competent authorities in reply to a request should be subject to administrative fines of up to EUR 7.5 million or, if the offender is an undertaking, up to 1 % of its total worldwide annual turnover for the preceding financial year, whichever is higher. For SMEs, including start-ups, administrative fines should not exceed the percentages or amounts referred to in this Regulation when expressed in terms of percentages, to be applied to globally established and operating entities.