It is necessary for the providers and deployers affected by this Regulation to be subject to dissuasive, effective and proportionate penalties for infringements of this Regulation, in particular for non-compliance with the prohibition of the AI practices referred to in this Regulation, which represent the most serious breaches of this Regulation and which should therefore be punished most severely. It is essential to prevent situations that might result in administrative fines being circumvented through legal techniques.